As a Digital Strategist working for the agency Piehead, I developed and executed social media strategies and provided content strategy for the client Michael C. Fina. This included blogger outreach, email marketing consulting, social media contest development and execution, blog development, Facebook and Twitter editorial strategy, and metrics and analysis. We drove a record breaking amount of website traffic to the ecommerce site, sold out an event, established relationships with key publications and bloggers, and increased awareness and drove registration to their charity event, The Diamond Dash.